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sport and business why CEOs are athletes By Kseniia Petruk · 2026-07-23 · 3 min read
Last reviewed: 2026-07-23

Why athletes make the best project leaders

A woman in a black shirt is punching a punching bag
Photo: Pete Alexopoulos · Unsplash
Short answer

Successful people almost all come from sport. CEOs get picked from wrestlers because they know how to take a hit for as long as it takes. A psychologically healthy person can't stand waiting years for a business payoff with no visible wins. And all of us are hooked on quick results like a drug.

A founder's personal essay. Why CEO seats are usually filled by fighters. Why a psychologically healthy person can't stand waiting years for a business payoff. And why we're all hooked on quick wins like a drug.

In this article Hide ▲
  1. The pattern: successful people are almost all from sport
  2. I did the same thing — clung to sport communities
  3. CEOs get picked from fighters for a reason
  4. A psychologically healthy person can't stand waiting for a payoff with no wins
  5. We're on quick results like it's a needle
  6. Finale — what to do if you're not a fighter yourself

The pattern: successful people are almost all from sport

I've followed a lot of successful people for a long time — they either did sport, or they're still in sport. And it turns out this is actually a marker. Not coincidence, not accident — a pattern that shows up over and over, wherever you look: tech CEOs, investors, founders with exits, execs at big companies. Almost every single one either had serious sport in their youth, or they're still training now — running, combat, cycling, tennis, something.

I did the same thing — clung to sport communities

That's exactly why I always tried to be in some kind of sport community, so I could count myself among the successful. Simple logic: if I hang out where they hang out, I'll become like them. But that's bullshit, obviously. You don't become a CEO from going to the same gym. And yet I believed it — partially I still do believe it, but with edits. The edit is this: sport doesn't make a person successful directly. What sport forges inside you does.

CEOs get picked from fighters for a reason

So here it is: most often, CEO seats get filled with wrestlers and fighters. Why? — you'll ask me. Because they know how to take a hit for exactly as long as necessary. Classic. A wrestler in the ring can't say "screw this, I'm going home." They stand until the final bell. That specific skill — taking hits when it hurts, when it's boring, when it makes no sense, with no guarantees — is exactly what you need to run a company through the first 2-5 years, when everyone tells you you'll fail and all you get is rejection.

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A psychologically healthy person can't stand waiting for a payoff with no wins

I get it — a psychologically healthy person doesn't want to wait for a long business payoff with no visible wins, because it's hard and boring, and you want everything now. That's a normal brain reaction — the brain didn't evolve to grind on a product in the dark for 5 years with no dopamine. It evolved for "killed the mammoth, ate, happy." Fast loop, fast reward. Slow reward delayed by years is unnatural, and the people who can handle it aren't "normal" — they're the ones whose brains got trained through pain and repetition. Through sport, most often.

We're on quick results like it's a needle

Our entire media is built on this — take-the-course-and-make-a-million-in-5-minutes. We got hooked on quick results like a drug and now we're on the needle. Every Instagram reel is "my story in 30 seconds, I got rich in 90 days." Every ad hook is "start today and next month you'll already be there." And the brain adapts — if you haven't made a million-dollar exit in a month, something must be wrong with you or your project. Except the reality is that a normal business grows over years, and the first two years are just pure survival. That's exactly why people on the needle quit at month six. And people who came through sport last until year three, where the real game finally starts.

Finale — what to do if you're not a fighter yourself

I'm not a fighter myself, by the way. I'm that exact "healthy" person who can't stand waiting without wins. I want it fast, I want dopamine every week, the slow tempo makes me nauseous — same as everyone. But I picked the long game and I'm sticking through. How? Through daily fighting with myself not to quit today. And then tomorrow. And then a week later. Every day fresh, with no guarantees the thing will even work.

The main takeaway for me was this — don't try to fake being a fighter if you're not one. That breaks you faster than just quitting, because you're forcing yourself into someone else's role while ALSO trying to run a business. Terrible combo. Acknowledge that it's hard, that you want quick wins like everyone else, that the slow tempo makes you sick — and still do one more day. Not because you became a fighter. Because you found your own crutch for the long game: therapy, habit, a business partner, a journal, a sport community for discipline, whatever.

Sport does forge this muscle in you faster and more naturally — yes, fact. But you can train it without sport too. It just hurts more and takes longer. Like everything that matters.

Frequently Asked Questions

Don't do it then. Sport is one tool, not the only one. Therapy works similarly — it trains you to observe yourself without running. A journal works — turns chaos into words, drops the panic. A business partner with a fighter's mindset works — they literally won't let you die in month six. The point is find your own crutch for your own long game, not force someone else's onto yourself.
Statistically — 3-5 years to a stable payoff. First 2 years are just survival, year three eases up a bit, by year five you have some trajectory. My own BossBot has been live for six months with 0 paying customers. I'm sticking with it — not because I'm a hero, but because I know this is normal and I'm not expecting anything in a month.
Simple test. Remember the last time it was REALLY painful or scary — not "whining in the moment," real pain. Humiliation, rejection from someone important, losing money, public failure. If you can remember a few of those and you got through them without dying — you can take a hit. You've just forgotten and now you think "not that kind of character." It IS that character. The muscle just deflated with no load.
Every media "my story in 30 seconds / million in a month" — watch it and say out loud: this is a lie, behind the scenes there's either 5 years of work or a father with money. Actively look for stories with real timelines — 3, 5, 10 years. There are plenty, they're just unpopular because it's boring to tell "I did the same thing for 4 years." Real life is more boring than Instagram. Make peace with that and it gets easier.
Runners, gymnasts, swimmers — they train the long game too, but their own way. Fighters are different because you can't dodge direct contact — you have to take the hit, recover under the hit, and respond. In business that's exactly the situation: a client rejects you to your face, an investor laughs, a partner bails — you have to not die in the moment, keep breathing, respond constructively. Running trains you to endure even pain. Fighting trains you to endure someone else's aggression targeted personally at you. The second one is more useful for a CEO.
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