Affiliate Disclosure

Effective 2026-07-12. Written by Ksenia, founder.

This page explains how the affiliate links on BossBot's site work — what is and is not affiliated, how we choose what to recommend, and how the arrangement affects (or does not affect) what you read from us.

What is an affiliate link?

An affiliate link is a URL that identifies BossBot as the source of a referral to another company's website. If you click the link and later purchase a paid plan from that company, they pay BossBot a small commission — typically a one-time fee ($30–$150) or a percentage of the first year's subscription. It does not change what you pay: the price you see on the other company's website is exactly what you'll be charged.

Where you'll see affiliate links on this site

We use affiliate links in exactly one place: on our Recommended tools page, and occasionally in blog articles where we suggest a specific complementary tool. Every such link is disclosed at the top of the containing page.

We do not use affiliate links in:

• The main product pages (pricing, features, etc.)
• Our email signature or newsletter body copy
• Customer-support conversations
• The manifesto or philosophy essays

How we choose what to recommend

The criteria for inclusion on our recommended-tools list are strict:

1. The tool must respect its user's attention and time. If it uses dark patterns, forces annual billing, or makes cancellation difficult, we do not link to it — even if their affiliate commission is generous.
2. The pricing must be honest. No bait-and-switch pricing, no aggressive upsells, no per-contact scaling that punishes growth.
3. The company must be grown-up about its own limits. Companies that pretend to do everything are usually doing several things badly. We prefer honest focused tools.

We do not accept payment to include a tool on the list. Being on the list is not for sale. A company can and does get removed from the list if their behaviour changes.

How this affects what you read from us

Short version: it doesn't. Long version:

• We only add affiliate links to tools we would recommend anyway. The commission is a small offset for the site's cost, not the reason we point you at a tool.
• If we ever have to choose between honesty and a commission, we choose honesty. Every time. Because losing your trust costs us far more than any affiliate program pays.
• The manifesto and philosophy essays never contain affiliate links. Those pages are our voice, not our sales.

How we make money (the honest picture)

Roughly 95%+ of BossBot's revenue comes from our own subscription plans (Lite / Starter / Growth / Scale — see pricing). Affiliate revenue is a small offset for site hosting and is not currently a meaningful part of the business.

We include this note because we think small-business owners deserve to know how the people selling to them make money.

Legal / FTC compliance

BossBot complies with the US Federal Trade Commission's affiliate disclosure guidelines, the UK CAP Code on affiliate marketing, and the EU rules on influencer marketing. If we ever use an affiliate link, it is disclosed on the page containing the link.

Some affiliate programs we participate in (as they get approved): Shopify Partners, Stripe Partners, Booksy Partners, Calendly, Notion, Fresha, Zapier, Bookshop.org. This list will expand as more programs are approved.

Questions?

Email [email protected]. We answer honestly.