Kommo (formerly amoCRM) offers WhatsApp-integrated CRM from $15/user/mo (Base). The per-user model scales fast: 5 users on Advanced = $125/mo. Alternatives: HubSpot Free (CRM for unlimited users, no WhatsApp native), Pipedrive ($14.90/user/mo, sales-focused), WATI ($49/mo flat for WhatsApp), respond.io ($79/mo for multicanal), Bitrix24 (free CRM with WhatsApp add-on).
Five WhatsApp-first CRMs small teams pick over Kommo — HubSpot, Pipedrive, WATI, respond.io, Bitrix24 — with the real fit tradeoffs for each.
Kommo positions itself as a conversational CRM — sales pipeline management with WhatsApp and Instagram DM built in. Its 2026 pricing (per the Kommo website):
Three reasons small businesses explore alternatives:
Cost scales with team size. A 5-person sales team on Advanced costs $125/mo. Some alternatives charge per workspace or per WhatsApp number, not per user — which is more predictable.
English/Russian support primary. Kommo's support documentation and live chat are strongest in English and Russian. For teams in Spanish-speaking markets or Asia, response times vary.
Not WhatsApp-only. Kommo is a multi-channel CRM. Businesses that only need WhatsApp automation often pay for features they don't use.
HubSpot CRM Free — free for unlimited users
Full CRM (contacts, deals, pipeline, email tracking, tasks) at no cost. No WhatsApp native — requires Zapier or a third-party connector for WhatsApp. The free tier covers most SMB CRM needs for 12–24 months. Paid tiers (from $15/user/mo) add automation and reporting.
Pipedrive — from $14.90/user/mo
Sales-focused CRM with strong pipeline visualisation and email integration. No free tier. WhatsApp requires a third-party connector. The cleanest pipeline UI in this price range. Good for B2B sales teams that primarily manage deals via email.
WATI — $49/mo flat (up to 5 agents)
Not a full CRM — focused specifically on WhatsApp Business API. Shared inbox, broadcast messaging, chatbot flows and contact tagging. If WhatsApp is the primary sales and support channel, WATI at a flat $49/mo beats Kommo Base for 5+ users on cost.
respond.io — $79/mo (up to 10 users)
Multi-channel (WhatsApp, Instagram, Telegram, email) with basic CRM features (contact profiles, deal pipeline, notes). More expensive than Kommo Base for small teams but covers more channels in one inbox.
Bitrix24 — free plan (unlimited users), paid from $49/mo
CRM + project management + communication in one platform. The free plan has limited automation. WhatsApp integration requires a paid add-on (~$50/mo via open channels). High feature density but steep learning curve.
| Kommo Base | HubSpot Free | Pipedrive Essentials | WATI | respond.io | |
|---|---|---|---|---|---|
| Price | $15/user/mo | Free | $14.90/user/mo | $49/mo flat | $79/mo (10 users) |
| WhatsApp native | Yes | No | No | Yes | Yes |
| Instagram DM | Yes | No | No | No | Yes |
| CRM / pipeline | Yes | Yes | Yes | Basic | Basic |
| Free plan | No | Yes | No | No (7-day trial) | No (14-day trial) |
| Best for | Conversational sales | CRM only | B2B pipeline | WhatsApp teams | Multi-channel |
Pricing verified from vendor websites in July 2026.
Is Kommo worth it for a 2-person business?
At $15/user/mo ($30/mo for 2 users), Kommo Base is affordable if you need WhatsApp + CRM in one tool. For CRM only, HubSpot Free is a better starting point. For WhatsApp only, WATI at $49/mo flat covers 2 people and more.
Does Kommo have a free plan?
No free plan. Kommo offers a 14-day free trial. HubSpot and Bitrix24 have permanent free plans.
Can I migrate from Kommo to HubSpot?
Yes. Kommo allows contact and deal export in CSV. HubSpot's import tool handles contacts, companies and deals. Custom fields and automation workflows need to be rebuilt manually.
What's the cheapest CRM with WhatsApp for a small sales team?
WATI at $49/mo flat covers 1–5 agents on one WhatsApp number without per-user cost. For CRM + WhatsApp together, Kommo Base ($15/user/mo) or respond.io ($79/mo for 10 users) are the most common choices.
Does Kommo work in Spanish?
Yes. Kommo's interface is available in Spanish. Support documentation is complete in Spanish. Live support response in Spanish can have varying wait times depending on time zone.
Data + numbers referenced in this article are sourced from these public documents: